I HAVE ALWAYS BEEN DRAWN TO MIXING
DIFFERENT DESIGN MEDIUMS WHETHER ITS
ARCHITECTURE, FASHION, OR JEWELRY. BYBOE
IS ABOUT THE PURE, NATURAL ELEGANCE
THAT COMES FROM THAT MELDING. IT’S ALSO
ABOUT INSTINCT-FROM THE WAY IT IS
DESIGNED TO THE WAY THAT IT’S WORN

Founded in 2000, by boe began as an intimate retail shop (originally named Annika Inez) on the Upper East Side of Manhattan, which also served as Annika’s workshop. The designer’s Scandinavian roots and diverse creative experiences-including interior design studies at Parsons and an apprenticeship with a couture dressmaker in Dubai-immediately yielded something altogether provocative and new in the contemporary jewelry market. Along with Annika’s uncommon take on architectural and nature-inspired pendants, cuffs, and earrings, Philippe’s mutually complementary professional experiences-including marketing studies at New York University and extensive production work and jewelry-making abroad-helped quickly grow the brand: Soon after opening their boutique, the Salames began expanding by boe with a larger retail outpost in SoHo and the establishment of a new wholesale jewelry business.